Transforming FLOORMAX: Crafting Atlassian Solutions for Seamless B2C and B2B Operational Excellence

The challenge at hand is twofold: FLOORMAX, as a leader in flooring retail, aims to optimize operations for both B2C and B2B segments. The goal is to seamlessly integrate Atlassian solutions, from refining retail and commercial sales processes to addressing HR needs, and optimizing collaborative documentation across diverse domains, ensuring FLOORMAX’s continued success in the flooring industry.


Enhancing Operational Excellence: A Tailored Atlassian Ecosystem for FLOORMAX

To meet FLOORMAX’s imperative for operational optimization, our solution crafts an Atlassian ecosystem. Leveraging Confluence for collaboration, Jira Work Management for workflows, Jira Service Management for services, and Jira Software for sales, each tool is strategically tailored. This ensures not only adoption but the embrace of a customized operational framework, propelling continuous success in the dynamic flooring industry.




Project Management





With eight years of hands-on experience configuring and administering enterprise Jira and Confluence instances for a user base exceeding 500 users, my strategy for FLOORMAX is rooted in a wealth of practical insights and expertise. Leveraging this extensive background, my approach involves crafting a tailored Atlassian ecosystem that seamlessly integrates Confluence, Jira Work Management, Jira Service Management, and Jira Software. This strategy is meticulously designed to optimize retail and commercial sales processes, address HR needs, and enhance collaborative documentation. By combining technical proficiency with business analysis and project management skills, I aim to not only architect but implement a solution that transforms FLOORMAX’s operations. Additionally, my commitment extends to developing and delivering comprehensive training programs, ensuring a smooth transition and effective utilization of the new Atlassian ecosystem. This strategic blend of experience and expertise positions us to propel FLOORMAX towards operational excellence in the dynamic flooring industry. 


Project Kickoff and Requirements Gathering

  • Conduct a comprehensive kickoff meeting to align stakeholders on project goals and expectations.
  • Initiate in-depth requirements gathering sessions to understand the nuances of the FLOORMAX business


Configuring Atlassian Tools for Commercial Sales and SOP Management

  • Dive into the configuration of Atlassian tools, with a specific focus on enhancing commercial sales operations.
  • Simultaneously, configure tools and modules for Standard Operating Procedures (SOPs) management using Confluence.


Designing Applications for Service and Work Management

  • Shift focus to designing applications within Atlassian tools for service-oriented functions.
  • Simultaneously, design tools for effective work management, providing a structured approach to tracking work and resource allocation.


Optimizing Confluence, Implementing Financial Tools, and HR Solutions

  • Optimize Confluence for collaborative documentation, training guides, and SOPs.
  • Implement financial tools within the Atlassian ecosystem to streamline financial operations.
  • Integrate HR solutions to address human resources needs, ensuring a cohesive and efficient operational framework.


Continuous Refinement, Flexibility for Scaling, and Training Delivery

  • Continuously refine the Commercial Sales and SOPs modules based on feedback and evolving business needs.
  • Embrace flexibility for scaling by adjusting modules and configurations as necessary.
  • Deliver comprehensive training modules to empower the team to effectively utilize the configured Atlassian solutions for optimal performance.


Our engagement with FLOORMAX was facilitated through UpWork on a fixed contract project. Our pricing strategy for this contract adopts a transparent and flexible fixed-price model based on the level of effort associated with each module we build for FLOORMAX. This approach provides clear visibility into the investment required for each specific aspect of the project, allowing FLOORMAX the flexibility to prioritize and allocate resources based on their strategic goals. With a commitment to operational excellence, we ensure that our fixed-price model aligns with the intricacies of each module, delivering a cost-effective solution that maximizes value for FLOORMAX throughout the project lifecycle.

For detailed quotes and to discuss your specific requirements, please feel free to reach out, and we’ll be happy to provide a customized pricing proposal.

Jessica Fergus

Owner & Principal Consultant

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